New Balance London Edition
London Calling
A fun sneak peak at a sneaker freak's next "must have" kick.

Bravo Asia and New Balance approached us to create an eye catching ad to launch New Balance's new London Special Edition sneaker in China.

We created a stop-motion wonder-London, made of paper cuts, hand-drawn elements and a real life London Taxi.

This video premiered in back of taxis across China, in-stores and online. And by the way, the shoes sold out in their first week in stores.

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